Head of Growth, Performance Video
New
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Launch PotatoDigital Media
Asheville, NC (remote); Atlanta, GA (remote); Boynton Beach, FL (remote); Charleston, SC (remote); Charlotte, NC (remote); Delray Beach, FL (hybrid); Fort Lauderdale, FL (hybrid); Miami, FL (hybrid); Raleigh, NC (remote)Full-TimeSenior
Salary$150,000 to $170,000 per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelLead GenerationLooker
Requirements
- 8+ years of experience managing high-growth performance marketing portfolios.
- 3+ years managing video-first portfolios (YouTube, Meta, TikTok) with budgets of $20M+/year.
- Proven success scaling performance video in lead gen niches like insurance, finance, or health.
- Hands-on expertise in campaign architecture, bidding, and audience strategy within ad platforms.
- Strong understanding of lead generation dynamics, call-based marketing, and conversion optimization.
- Advanced proficiency in BI tools (Looker, Google Analytics) and Excel/Sheets (pivot tables, modeling).
- Ability to use AI tools (e.g., MidJourney, Claude, CapCut) for rapid creative testing.
- Proven track record of P&L ownership and achieving aggressive growth targets.
- Excellent written and verbal communication skills for executive-level updates.
- Experience working in regulated marketing environments is a plus.
- Familiarity with competitive intelligence tools like SimilarWeb or Pathmatics is a plus.
Responsibilities
- Manage P&L, spend, pacing, and profitability for Insurance YouTube campaigns.
- Execute in-platform campaign architecture, bidding, audience strategy, and testing frameworks.
- Scale performance video across multiple insurance and financial services verticals.
- Build campaigns driving both inbound calls and leads, optimizing for CTR, CVR, and ROAS.
- Develop creative strategies using performance data and AI tools to align messaging with funnel stages.
- Drive alignment and communicate performance metrics to leadership, analytics, and sales teams.
- Create repeatable operating systems and playbooks for channel growth and team building.
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