Sr. Manager, Marketing Operations
New
E
EdmentumEducation Technology
United StatesFull-TimeManager
Salary130,000 - 140,000 USD per year
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Job Details
- Experience
- 8+ years of experience in marketing operations, marketing analytics, or revenue operations, with 2+ years of people management.
- Required Skills
- SQLMicrosoft Power BISalesforce
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, Data Science, or related field, or equivalent experience.
- 8+ years of experience in marketing operations, marketing analytics, or revenue operations.
- 2+ years of people management experience.
- Proven track record of building, coaching, and developing high-performing teams.
- Deep working knowledge of Marketo or comparable marketing automation platforms.
- Highly proficient with Salesforce, including lead lifecycle architecture, routing, scoring, and SLA governance.
- Working knowledge of Demandbase or other ABM/intent platforms.
- Fluent in BI and visualization tools (Looker, Power BI, or Tableau).
- Comfortable in SQL working with complex datasets.
- Strong grounding in attribution modeling, funnel analytics, forecasting, and experimentation design.
- Experience defining and enforcing data governance standards, including UTM conventions and campaign taxonomy.
Responsibilities
- Build, coach, and develop a high-performing marketing operations and analytics team.
- Own the strategy and direction of the marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, and enrichment tools.
- Set the operational rules of the road for lead lifecycle, scoring, routing, SLAs, UTM governance, campaign taxonomy, and attribution.
- Direct the analytics and reporting that shape pipeline forecasting, campaign performance, and investment decisions across the funnel.
- Partner deeply with Revenue Operations, Sales, Finance, and IT to align definitions, reporting standards, and pipeline accountability.
- Lead structured experimentation and continuous improvement to elevate operational maturity.
- Translate data into compelling executive narratives that influence leadership.
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