Growth Marketing Manager, Paid Social & Display
New
K
Kin InsuranceInsurtech
Remote (United States). For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI.Full-TimeManager
Salary$10.6K - $115K; $10.6K – $115K • Offers Equity
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Job Details
- Experience
- 4–7 years
- Required Skills
- Data AnalysisMarketingLLM
Requirements
- 4–7 years of experience in paid social, display, or digital media buying.
- 3+ years of direct, hands-on experience running Meta campaigns, including auction dynamics and conversion tracking.
- Experience with Google Display Network and programmatic display advertising.
- Proven track record of growing paid acquisition volume while improving CAC.
- Demonstrated experience building and scaling remarketing/retargeting programs with audience segmentation.
- Strong analytical fluency in incrementality, attribution modeling, and CAC/LTV metrics.
- Proficiency in pixel implementation and conversion tracking.
- Experience developing creative briefs and managing structured landing page tests.
- Strong collaboration skills for working across Creative, Lifecycle Marketing, and Analytics teams.
- Proficiency in using AI and LLM tools to accelerate workflows.
Responsibilities
- Manage paid social campaigns end-to-end, including audience targeting, bid strategy, ad concepts, and budget allocation.
- Build and optimize display and programmatic campaigns across Google Display Network.
- Develop and execute remarketing and retargeting strategies to convert abandoned quotes into bound policies.
- Design and implement structured creative testing roadmaps to improve performance across copy, visuals, and formats.
- Monitor campaign performance daily and drive data-driven optimizations to hit volume and efficiency targets.
- Partner with cross-functional teams including Marketing Analytics, Product, and Brand to achieve acquisition goals.
- Utilize LLMs and AI tools to accelerate campaign execution and performance analysis.
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