Director of Conversion Rate Optimization (CRO)

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Work from anywhere in Canada, on your own time zoneFull-TimeDirector

Salary not disclosed

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Job Details

5+ years of experience specializing in conversion rate optimization (CRO), growth marketing, or product-led growth (PLG) within a D2C subscription or consumer-centric product.
Strong baseline familiarity with SQL to write queries, segment data, and validate funnel performance.
Deep understanding of digital subscription mechanics, user psychology during checkout, and native mobile payment behaviors (Apple IAP / Google Play Billing).
Proven ability to drive outcomes through cross-functional influence across Product, Engineering, and Marketing teams.
Ability to translate conversion data into clear, actionable technical requirements and visual briefs.
Self-directed operator with experience building frameworks from scratch and setting testing hypotheses.
Experience with paywall and optimization tools such as Superwall or Piano (nice to have).
Familiarity with growth and data tools: Posthog, Google Analytics 4 (GA4), and Customer.io (nice to have).

Take complete accountability for conversion rates, user journeys, and revenue outcomes across all digital touchpoints (Web, iOS, and Android).
Architect, test, and refine the mobile app onboarding sequence and in-app purchase (IAP) funnels.
Lead the continuous optimization and strategic structural redesign of web acquisition funnels, landing pages, and checkout experiences.
Own the performance, rules, and deployment of content paymeters.
Design, launch, and analyze a continuous roadmap of A/B and multivariate tests.
Partner with Product, Analytics, and Engineering teams to ensure flawless tracking instrumentation.
Establish definitive dashboards to track core subscription health metrics.

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