- Build Google account architecture, campaign structure, and testing frameworks from scratch.
- Scale spend across Search, Performance Max, Demand Gen, and YouTube while monitoring CAC and subscriber payback.
- Manage external agencies to execute YouTube creative strategy, including briefing and iteration.
- Develop and iterate on dedicated Google landing pages.
- Establish measurement foundation, including conversion tracking, attribution, and incrementality testing.
- Experiment with and manage campaigns on adjacent paid channels.
- Partner with product, engineering, and analytics teams to support paid media goals.
Data analytics