Meta Ads Pro — Paid Social Media Buyer
New
BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of hands-on experience managing Meta Ads campaigns in performance-driven environments.
- Proven track record in scaling eCommerce brands through paid social acquisition.
- Strong experience managing significant monthly ad spend (typically $70,000+).
- Deep expertise in Meta Ads Manager and ecosystem tools (Pixel, Conversion API, attribution models, audience segmentation).
- Strong understanding of eCommerce metrics such as ROAS, CPA, MER, AOV, CTR, CPC, CPM, CVR, and contribution margin.
- Experience designing and executing creative testing frameworks at scale.
- Strong analytical mindset with the ability to translate data into clear optimization strategies.
- Excellent English communication skills, both written and verbal.
- Highly detail-oriented with strong organizational and campaign management skills.
- Ability to think strategically while executing with precision in fast-paced environments.
Responsibilities
- Build, launch, manage, and continuously optimize Meta Ads campaigns across multiple accounts and eCommerce brands, ensuring performance aligns with growth and profitability targets.
- Own campaign structure, budget allocation, pacing, and scaling strategies while maintaining account health and efficiency.
- Design and execute structured testing strategies across creatives, audiences, offers, funnels, and landing pages to identify performance drivers.
- Analyze key performance indicators (ROAS, CPA, MER, CTR, CVR, etc.) to identify trends, opportunities, and optimization levers.
- Collaborate closely with creative teams to iterate on ad concepts and improve winning ad frequency and performance.
- Maintain clean account organization, naming conventions, and reporting systems for clarity and scalability.
- Deliver regular performance reports with actionable insights and data-driven recommendations for growth.
- Stay updated on Meta platform changes, industry trends, and evolving paid social best practices.
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