- Design, implement, and refine media buying strategies to maximize ROI for a diverse portfolio of clients.
- Build, launch, and fine-tune campaigns by managing bids and optimizing performance to achieve target ROAS.
- Analyze campaign metrics to uncover actionable insights and guide strategic decision-making.
- Partner with creative, strategy, and production teams to create data-driven solutions.
- Allocate ad budgets efficiently to ensure measurable business impact.
- Translate complex metrics into clear, compelling reports for various stakeholders.
Data AnalysisMicrosoft Excel