Senior Manager, Organic Growth
New
T
ToastRestaurant Technology
RemoteFull-TimeManager
Salary111,000 - 227,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisSEOCRMA/B testing
Requirements
- 10+ years of experience in Growth, demand generation, or digital marketing.
- Demonstrated track record of measurable impact.
- Familiarity with CRM and lifecycle channels including email, SMS, and in-product messaging.
- Experience with AI workflows and automation tools such as Clay.
- Proficiency in analytics platforms and A/B testing methodologies.
- Strong understanding of the intersection of AI, content, data, and technology for driving discovery.
- Creative problem-solving mindset with a focus on testing, iterating, and scaling.
- Strong cross-functional collaboration and communication skills.
- Interest in the evolving digital landscape, including LLM-driven search and social algorithms.
Responsibilities
- Design and run experiments to unlock organic acquisition and engagement across web, lifecycle, social, and product surfaces.
- Define prospect lifecycle strategy (email and SMS) for free tooling.
- Partner with MOPs to enrich prospect databases and automate personalized messaging using AI.
- Drive experimentation roadmap for content download forms and lead acquisition.
- Identify and test emerging channels or communities for off-site distribution.
- Partner with web, content, SEO, brand, and analytics teams to operationalize growth strategies.
- Analyze performance data and user behavior to prioritize high-impact opportunities.
- Develop repeatable, AI-powered playbooks to enable personalized engagement at scale.
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