Customer Marketing Manager
New
G
Gaggle Net, Inc.EdTech
Our team works together across all 50 US statesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years
Requirements
- 3+ years of experience in customer marketing, lifecycle marketing, or a closely related field.
- B2B SaaS experience is strongly preferred.
- Proven ability to build and run programs that drive measurable retention and expansion revenue.
- Strong writing skills with the ability to translate customer outcomes into compelling stories.
- Experience working with data, including NPS scores, renewal rates, and expansion pipelines.
- Highly collaborative and self-directed work style.
- Experience in K-12 educational technology.
- AI-forward mindset.
Responsibilities
- Develop and execute renewal campaigns by product, segment, and contract cycle.
- Build upsell and cross-sell plays across the full product suite.
- Manage the case study and testimonial program, including sourcing and writing.
- Build a pipeline of referenceable customers for conferences and sales cycles.
- Manage the NPS program, including survey cadence, analysis, and closed-loop follow-up.
- Create content to support adoption milestones and communicate new features.
- Lead customer programming at company summits and regional events.
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