Field Marketer & Events Coordinator
New
United StatesFull-TimeMiddle
Salary$65,000 - $75,000 / year
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementCRM
Requirements
- 3+ years of experience in field marketing, event coordination, or B2B marketing.
- SaaS experience preferred.
- Proven ability to manage multiple events simultaneously while meeting strategic goals.
- Experience collaborating cross-functionally with sales, creative, operations, and customer success teams.
- Strong understanding of marketing metrics, pipeline tracking, and post-event reporting.
- Excellent organization and attention to detail.
- Clear and persuasive communicator, both written and verbal.
- Skilled in project management and vendor coordination.
- Comfortable using CRM and marketing automation tools to measure success.
- Willingness to travel.
Responsibilities
- Develop and execute a comprehensive event marketing plan supporting lead generation, pipeline acceleration, and customer retention.
- Partner with Sales and Customer Success to identify target accounts, define event objectives, and align event activities with GTM priorities.
- Evaluate and recommend which annual conferences and trade shows to attend based on ROI and strategic impact.
- Manage all event logistics, including booth design, shipping, travel, collateral, and on-site execution.
- Oversee timelines, budgets, and vendor relationships to ensure each event runs smoothly and efficiently.
- Track event-driven leads, influence on pipeline, and ROI using CRM and marketing automation tools.
- Design retention-focused activations at events such as customer appreciation moments or live feedback sessions.
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