Marketing Operations & Analytics Manager
New
United States, 8:00 AM – 5:00 PMFull-TimeManager
SalaryUSD 93731 - 156218 / year
Apply NowOpens the employer's application page
Job Details
- Experience
- 4–7+ years
- Required Skills
- Data AnalysisMicrosoft DynamicsSalesforceLead GenerationCRM
Requirements
- 4–7+ years in marketing operations, demand generation, or growth/analytics in a B2B environment.
- Hands-on experience with a marketing automation platform (e.g., CIJ, Marketo, HubSpot, Pardot).
- Experience with CRM systems (e.g., Microsoft Dynamics, Salesforce) and marketing-CRM integration.
- Proficiency in webinar operational execution (e.g., Teams Live, Zoom, ON24).
- Strong understanding of email best practices, deliverability, and campaign QA.
- Experience building and maintaining reports and dashboards (e.g., Power BI, Tableau, CRM native).
- Proficiency in data handling including list manipulation, segmentation, and Excel/Sheets or SQL.
- Familiarity with lead management concepts (MQL/SAL/SQL) and ABM strategy.
- Excellent communication and stakeholder-management skills.
- Detail-oriented, quality-driven, and collaborative mindset.
Responsibilities
- Own and optimize marketing automation platform and associated data flows.
- Translate campaign, ABM, and webinar plans into operational requirements, including forms, landing pages, and emails.
- Build, QA, and launch outbound campaigns and nurture flows to meet lead and conversion targets.
- Manage end-to-end webinar operations, including scheduling, invitation workflows, and post-event lead hand-off.
- Maintain marketing databases, including contact list intake, cleansing, and segmentation.
- Build and maintain dashboards to report on campaign performance, webinar KPIs, and funnel metrics.
- Collaborate with sales and marketing teams to ensure data models and lead routing rules are effective.
View Full Description & ApplyYou'll be redirected to the employer's site
