Senior Performance Marketing Specialist
New
Based in United StatesFull-TimeSenior
Salary$100,000–$130,000
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Job Details
- Experience
- 5+ years
- Required Skills
- CRM
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
- 5+ years of hands-on experience in performance or digital marketing within B2B SaaS or similar environments.
- Proven experience managing multi-channel paid acquisition campaigns with direct ownership of performance outcomes.
- Strong expertise in digital advertising platforms such as Google Ads, Microsoft Ads, LinkedIn, Reddit, and B2B intent/review platforms.
- Deep understanding of marketing performance metrics including CAC payback, LTV, pipeline contribution, and cost-per-SQO.
- Strong technical fluency in conversion tracking, attribution, and analytics tools (GA4, Google Tag Manager, CRM integrations).
- Ability to work confidently with data, build dashboards, and derive insights.
- Experience using AI tools and automation platforms to enhance marketing productivity.
- Excellent communication skills with the ability to present complex insights to executive audiences.
- Strong collaboration skills with a proactive, low-ego approach to teamwork.
Responsibilities
- Lead and execute global paid marketing strategy across multiple digital channels.
- Manage day-to-day campaign execution across platforms such as Google Ads, Microsoft Bing, LinkedIn, Reddit, review sites, and programmatic networks.
- Optimize campaign performance through continuous testing of creatives, targeting, bidding strategies, and budget allocation.
- Build and maintain robust tracking, attribution, and reporting frameworks.
- Develop and manage paid media budgets with strong commercial discipline.
- Partner cross-functionally with product marketing, SEO, marketing operations, sales development, and finance.
- Translate complex campaign data into actionable insights for senior leadership.
- Identify and evaluate new growth channels and opportunities.
- Leverage AI-powered tools and automation workflows to improve efficiency and execution speed.
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