Senior Product Marketing Manager
New
BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisStakeholder management
Requirements
- Bachelor’s degree in Marketing, Communication, Business Administration, Product, or related fields.
- Minimum of 5+ years of experience in Product Marketing, Growth, or Product roles within B2B SaaS environments.
- Proven experience working with go-to-market strategies, product positioning, and customer segmentation.
- Strong ability to operate in ambiguous environments and build processes from the ground up.
- Excellent communication and stakeholder management skills, with the ability to influence without formal authority.
- Strong analytical mindset with experience connecting marketing initiatives to business metrics such as revenue and retention.
Responsibilities
- Build and establish the Product Marketing function from scratch, defining methodologies, GTM frameworks, rituals, and success metrics.
- Develop compelling positioning, messaging, and value narratives based on customer behavior, retail dynamics, and competitive insights.
- Lead go-to-market strategies and product launch initiatives to drive adoption, engagement, and expansion across SMB and enterprise customers.
- Own pricing and packaging strategies, ensuring alignment with market segments and measurable impact on revenue and profitability.
- Drive alignment between Product, Sales, and Customer Success teams around ICP definition, messaging, and qualification criteria.
- Analyze and communicate the impact of Product Marketing initiatives on activation, retention, cross-sell, and churn reduction.
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