Senior Email Marketer
New
U
Unpack Holdings LimitedSaaS, E-commerce, Gaming
Argentina. Mexico. Brazil. Colombia. Uruguay. SloveniaFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisCRMHubSpot
Requirements
- Proven experience managing lifecycle, retention, CRM, email, or customer engagement programs.
- Hands-on experience with lifecycle and marketing automation platforms such as Customer.io, Braze, Iterable, Klaviyo, HubSpot, or Salesforce Marketing Cloud.
- Strong analytical skills with the ability to interpret performance data and identify trends.
- Experience developing audience segmentation strategies and behavioral communication programs at scale.
- Understanding of email deliverability principles, domain reputation, and authentication standards.
- Ability to communicate effectively across technical and non-technical teams.
- Strong attention to detail and systems-oriented thinking.
Responsibilities
- Design, build, and optimize lifecycle programs across onboarding, activation, engagement, retention, churn prevention, and re-engagement journeys.
- Develop audience segments based on user behavior, engagement patterns, lifecycle stages, and product interactions.
- Own the planning, execution, and optimization of automated workflows, transactional communications, and promotional campaigns.
- Monitor and maintain email health, sender reputation, authentication protocols, and deliverability best practices.
- Develop and execute testing strategies across messaging, timing, segmentation, content structure, and user journeys.
- Monitor lifecycle KPIs and marketing performance metrics, translating data into actionable recommendations.
- Partner closely with product, design, analytics, engineering, and growth teams.
- Continuously identify opportunities to improve workflows, automation, reporting, and operational efficiency.
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