Director of Growth Creative Strategy
New
A
ARMRA ColostrumDTC CPG Wellness
Location: US - Remote, 9am - 6pm ESTFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7–10+ years
- Required Skills
- Figma
Requirements
- 7–10+ years driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty).
- Track record of scaling Meta/TikTok spend while maintaining or lowering CAC.
- Thrive on rapid iteration and quick creative turnarounds.
- Experience dissecting performance marketing metrics like ROAS and lift studies.
- Proven people leader with experience hiring, coaching, and developing small in-house creative teams.
- Existing bench of UGC creators, editors, and motion designers.
- Fluent in tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms.
Responsibilities
- Own and continuously evolve ARMRA’s performance creative strategy across acquisition channels.
- Build and optimize creative testing frameworks, hook-farm systems, and content production workflows.
- Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA.
- Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, and Audio.
- Define creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and ROAS.
- Partner with Brand, Product, and Growth teams to align creative strategies with business priorities.
- Lead and mentor creative talent and manage relationships with freelance creators and agencies.
- Evaluate and implement new creative technologies, AI tools, and automation opportunities.
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