Marketing Director
New
K
Kolmac Integrated Behavioral HealthBehavioral Health
RemoteFull-TimeDirector
Salary120,000 - 135,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceSEOCRMBudget management
Requirements
- 5+ years of progressive marketing experience
- Hands-on experience in performance marketing, PPC/paid search, and social media
- Proven track record managing multi-channel campaigns and marketing budgets
- Strong analytical skills in marketing analytics, attribution, and reporting tools
- Bachelor's Degree (Preferred)
- Knowledge of outpatient substance abuse treatment (Preferred)
- Experience with outreach and business development in the substance abuse and mental health space (Preferred)
- Experience with Salesforce CRM and Microsoft Office suite (Preferred)
- Familiarity with managed care (Preferred)
Responsibilities
- Own performance marketing strategy and budget, optimizing campaigns against cost-per-acquisition, ROAS, and patient-volume targets.
- Plan, launch, and manage pay-per-click (PPC) and paid search campaigns across Google Ads and other platforms.
- Develop and oversee geofencing and geotargeted advertising programs.
- Direct out-of-home (OOH) advertising including vendor selection and performance tracking.
- Lead organic and paid social media strategy across LinkedIn, Facebook, Instagram, and YouTube.
- Oversee development of marketing collateral ensuring brand consistency.
- Own company website strategy, content, and conversion optimization.
- Lead internal and external communications, PR, and email marketing.
- Build and maintain marketing analytics, dashboards, and attribution models.
- Manage external agencies, media vendors, and creative partners.
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