Demand Generation Manager
New
H
Hire HangarB2B SaaS
Brazil - São Paulo; Secondary Locations: Chile - Santiago, Argentina - Buenos Aires, Mexico - Mexico City, Panama - Panama City, Peru - Lima, Cuba - Havana, Dominican Republic - Santo Domingo, Nicaragua - Managua, US Time Zones (EST–PST)ContractManager
Salary2,500 - 3,000 USD per month
Apply NowOpens the employer's application page
Job Details
- Required Skills
- SalesforceGoogle AnalyticsSaaSHubSpot
Requirements
- Proven experience in B2B demand generation or growth marketing within a SaaS environment
- Strong understanding of AI-powered products
- Demonstrated track record of driving measurable pipeline and revenue through multi-channel demand programs
- Hands-on experience with marketing automation (HubSpot or Marketo) and CRM platforms (Salesforce)
- Strong analytical skills with the ability to interpret performance data and build reports
- Excellent project management skills and experience collaborating cross-functionally
- Prior experience working fully remote
- Fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar)
- Experience working with US- or UK-based companies
Responsibilities
- Develop and execute integrated demand generation strategies aligned to revenue goals, ICPs, and SaaS buyer journeys
- Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, virtual events, and select in-person events
- Translate complex SaaS and AI value propositions into high-performing, conversion-focused campaigns in partnership with Content and Product Marketing
- Collaborate closely with Sales and RevOps to define ICPs, manage lead lifecycle stages, and improve MQL-to-SQL and pipeline conversion rates
- Build and manage campaign calendars, budgets, forecasts, and quarterly pipeline targets
- Analyze performance using full-funnel metrics and deliver actionable insights
- Run continuous experimentation and A/B testing across channels and messaging
- Manage external vendors and agencies supporting paid media, content syndication, and campaign execution
- Ensure data integrity, consistent attribution, and reliable reporting across marketing and revenue systems
View Full Description & ApplyYou'll be redirected to the employer's site
