Copywriter & AI Content Systems Designer
B
Branch Financial, LLCInsurance
Branch is remote first... Applicants must be currently authorized to work in the United StatesFull-TimeMiddle
Salary$68,040 - $97,200
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Job Details
- Experience
- 2 to 4 years
- Required Skills
- FigmaQuality AssurancePrompt Engineering
Requirements
- Demonstrated fluency building with AI writing tools (prompt libraries, custom GPTs, brand-voice setups, automated workflows).
- Strong editorial instincts and ability to articulate quality standards.
- 2 to 4 years of copywriting experience.
- Comfort working across multiple brands, formats, and audiences simultaneously.
- Excellent grammar, editing, and proofreading skills.
- Ability to adapt to feedback and edit copy.
- Bachelor's degree in English, Journalism, Marketing, or a related field.
Responsibilities
- Build, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing quality.
- Develop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writes.
- Own the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slips.
- Stay current on AI tooling and bring a point of view on what is worth adopting and what is not.
- Write clear, on-brand copy across all formats including emails, direct mail, OOH, B2B pitch materials, social, web, tooltips, and video scripts.
- Bring the brand voice to life consistently across every touchpoint and audience.
- Work within regulatory constraints.
- Work closely with designers, content strategists, and marketers to deliver copy.
- Contribute to building a scalable creative operation.
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