Senior Creative Strategist
New
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Launch PotatoDigital Media
Asheville, NC (remote); Atlanta, GA (remote); Boynton Beach, FL (remote); Charleston, SC (remote); Charlotte, NC (remote); Raleigh, NC (remote)Full-TimeSenior
Salary100,000 - 125,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years experience with direct response creative strategy ownership and performance media buying.
- Demonstrated experience writing production-ready briefs.
- Performance data fluency with the ability to identify drivers of results.
- Experience managing UGC creators from sourcing through delivery.
- Strong copywriting ability for scripts, hooks, and ad copy.
- Experience leveraging AI tools for creative strategy.
- Ability to work across multiple verticals and formats simultaneously.
- Systems thinking approach to building playbooks and infrastructure.
Responsibilities
- Own the end-to-end briefing process for all creative entering production.
- Maintain a rolling content backlog of net-new concepts.
- Analyze creative performance data to identify winners and determine testing strategies.
- Maintain and document the creative playbook for all verticals and formats.
- Lead competitive creative research to identify emerging opportunities.
- Drive cross-vertical learning and adaptation of successful creative.
- Own the full UGC creator pipeline including sourcing, vetting, and performance management.
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