Senior Creative Strategist
New
L
LP Careers PageDigital Media
United States (remote)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years experience with direct response creative strategy ownership and performance media buying.
- Demonstrated experience writing production-ready briefs.
- Performance data fluency with the ability to identify drivers and translate findings into creative direction.
- Experience managing UGC creators from sourcing through delivery.
- Strong copywriting ability (scripts, hooks, headlines, ad copy).
- Experience leveraging AI tools like Claude or AI asset production tools.
- Ability to work across multiple verticals and formats simultaneously.
- Precise communication skills.
- Experience as a systems thinker who builds playbooks and infrastructure.
Responsibilities
- Own the end-to-end briefing process for all creative entering production.
- Maintain a rolling content backlog with 4+ weeks of net-new concepts.
- Hit monthly throughput targets for net-new concepts.
- Analyze creative performance data with the paid media team to identify winners and flag fatigue.
- Translate performance findings into new briefs and updated creative direction.
- Maintain the creative playbook to document winning formulas.
- Lead competitive creative research to identify emerging opportunities.
- Drive cross-vertical learning to adapt successful creative.
- Manage UGC creator pipeline end-to-end, including sourcing, vetting, and contracting.
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