Lead Creative Strategist
New
L
LP Careers PageDigital Media
Location: United States (remote)Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years experience with direct response creative strategy ownership and performance media buying.
- Demonstrated experience writing production-ready briefs.
- Performance data fluency.
- Experience managing UGC creators from sourcing through delivery.
- Strong copywriting ability.
- Experience leveraging AI tools like Claude or AI Asset Production tools.
- Ability to work across multiple verticals and formats simultaneously.
Responsibilities
- Own the end-to-end briefing process for all creative entering production.
- Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times.
- Hit monthly throughput targets for net-new concepts.
- Analyze creative performance data with the paid media team to identify winners and flag fatigue.
- Maintain and update the company creative playbook.
- Lead competitive creative research to flag emerging opportunities.
- Own the UGC creator pipeline from sourcing through delivery.
- Write creator briefs to reduce revision cycles.
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