Director of Product Marketing - Undergrad
New
B
Blueprint Test PrepEducation Technology
US - RemoteFull-TimeDirector
Salary130,000 - 150,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Project Management
Requirements
- Bachelor's degree (required); MBA is a plus
- 6+ years relevant work experience as a marketing manager at a B2C/D2C company, ideally in education, medical or healthcare related fields
- Strategic thinker capable of developing marketing plans with little oversight
- Ability to lead the discussion of monthly marketing analytics data and synthesize insights
- Proven experience executing multi-channel marketing campaigns (email, content, social, influencers, advertising)
- Significant experience in classic marketing areas (consumer research, data/analytics, product launch plans, unique value propositions, competitor monitoring)
- Experience writing creative briefs and evaluating creative work
- Experience managing marketing and product launch campaigns from inception to completion
- Experience using a project management or task management system
Responsibilities
- Oversee the development of go-to-market plans, and monthly and quarterly campaign planning designed to ensure that we’re building awareness and converting interest into purchase
- Serve as a liaison to drive and communicate all marketing-related efforts for the business unit you represent
- Collaborate closely with cross-functional teams, including product management, sales, and the functional marketers, to ensure seamless alignment and effective execution of product marketing initiatives for your vertical
- Streamline the communications structure for the Blueprint undergraduate vertical
- Work closely with our creative team to craft compelling and distinctive product messaging and positioning
- Spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies
- Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives
- Serve as an owner or critical participant of the Brand and Product Marketing team’s cross vertical projects
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