- Oversee the development of go-to-market plans, and monthly and quarterly campaign planning designed to ensure that we’re building awareness and converting interest into purchase
- Serve as a liaison to drive and communicate all marketing-related efforts for the business unit you represent
- Collaborate closely with cross-functional teams, including product management, sales, and the functional marketers, to ensure seamless alignment and effective execution of product marketing initiatives for your vertical
- Streamline the communications structure for the Blueprint undergraduate vertical
- Work closely with our creative team to craft compelling and distinctive product messaging and positioning
- Spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies
- Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives
- Serve as an owner or critical participant of the Brand and Product Marketing team’s cross vertical projects
Project Management