Product Marketing Manager
New
D
DemandTecB2B SaaS Retail
United StatesFull-TimeMiddle
Salary120,000 - 140,000 USD per year
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Job Details
- Experience
- 4 to 6 years
- Required Skills
- Market Research
Requirements
- 4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology.
- Proven ability to own positioning and messaging for complex, multi-module products.
- Track record developing effective sales enablement materials.
- Experience leading go-to-market planning and product launches.
- Strong analytical mindset regarding win/loss data and competitive research.
- Exceptional writing and communication skills.
- Ability to operate strategically and execute hands-on.
Responsibilities
- Own platform-level positioning and messaging for Revenue Optimization and Trade Intelligence suites.
- Develop segment-specific value propositions for enterprise retail, mid-market, and CPG audiences.
- Lead launch packages for new features including messaging, product briefs, and sales enablement.
- Develop and maintain core sales toolkit: pitch decks, solution briefs, battlecards, and demo narratives.
- Lead win/loss analysis and competitive monitoring.
- Partner with SVP to build and execute analyst engagement programs.
- Drive cross-functional alignment across Product, Sales, and Customer Success.
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