Industry Product Marketing Manager
New
Our partner is looking for an Industry Product Marketing Manager based in United States.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Artificial IntelligenceCross-functional Team LeadershipMarket ResearchStakeholder management
Requirements
- 8+ years of experience in product marketing, industry marketing, vertical GTM, enterprise marketing, or similar B2B technology roles.
- Proven experience marketing complex technical or enterprise products to business, technical, or executive audiences in regulated or high-trust industries.
- Background in sectors such as Government & Education, Retail & CPG, Healthcare & Life Sciences, or comparable enterprise verticals.
- Strong ability to translate technical concepts, including AI or software capabilities, into clear, compelling, and differentiated messaging.
- Demonstrated success leading cross-functional initiatives across Product, GTM, Comms, Legal, Policy, and Customer Success teams.
- Experience building GTM frameworks, campaign strategies, or marketing playbooks in ambiguous or rapidly evolving markets.
- Exceptional writing, storytelling, and editorial skills with a strong focus on clarity, accuracy, and credibility.
- Strategic thinker with strong analytical skills, using market research, customer data, and competitive insights to inform decisions.
- High level of curiosity about AI, enterprise transformation, and industry-specific innovation.
- Strong stakeholder management skills with the ability to influence senior leaders.
Responsibilities
- Define and own positioning and messaging for industry-specific AI solutions across priority verticals such as Gov & Edu, Retail, Professional Services, or Healthcare & Life Sciences.
- Develop field-ready marketing assets including sales decks, one-pagers, use-case libraries, executive narratives, and customer proof materials.
- Translate advanced AI and product capabilities into compelling, trustworthy narratives tailored to enterprise buyers.
- Partner cross-functionally with Product, Research, Legal, Policy, Comms, Partnerships, and GTM teams.
- Design and execute integrated campaigns across multiple channels including webinars, events, blogs, and ABM programs.
- Capture and synthesize customer insights, deployment learnings, and field feedback into scalable use cases and ROI narratives.
- Act as a central connector across industry marketing efforts, maintaining visibility on priorities, launches, and executive communications.
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