- Develop and own core positioning and messaging framework
- Own GTM strategy and execution for product launches
- Lead ongoing market research and ICP refinement
- Partner with content and demand gen teams to brief, review, and approve marketing content
- Own competitive intelligence function and maintain battlecards
- Equip sales reps with localized materials, talk tracks, and case studies
- Collaborate with sales on territory goals and revenue objectives
Market ResearchGenerative AI