Marketing Automation Specialist
New
P
PavagoMarketing Automation
Colombia. Brazil. Mexico. Costa Rica, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2+ years of hands-on experience
- Required Skills
- SalesforceCRMHubSpot
Requirements
- 2+ years of hands-on experience with HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo
- Experience building workflows, lead scoring systems, and nurture sequences
- Strong understanding of CRM systems and marketing funnels
- Strong Excel or Google Sheets proficiency
- Understanding of email compliance and data privacy regulations
- Strong written English communication
- Ability to manage multiple campaigns independently in a remote environment
Responsibilities
- Build and optimize nurture sequences, drip campaigns, and triggered workflows
- Design scalable automation systems across marketing funnels
- Execute and A/B test email campaigns
- Integrate automation systems with Salesforce, HubSpot CRM, and Zoho CRM
- Manage lead routing, assignment, and sales handoff workflows
- Maintain clean marketing databases and manage audience segmentation
- Monitor and report on performance metrics using tools like Power BI or Tableau
- Ensure compliance with data privacy regulations like GDPR and CCPA
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