CRM Ops Technical Specialist
New
Z
Zip Co LimitedFinancial Services
Remote-first opportunity for US-based employeesFull-TimeMiddle
Salary70,000 - 80,000 USD per year
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Job Details
- Experience
- 1–2+ years
- Required Skills
- CRMData analyticsA/B testing
Requirements
- 1–2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
- Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools
- Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging
- Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles
- Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics
- Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency
- High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
- Curiosity and a continuous improvement mindset
- Ability to collaborate effectively across technical and non-technical stakeholder groups
- Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred
Responsibilities
- Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
- Execute end-to-end campaign operations including audience segmentation, setup, QA, deployment, monitoring, and reporting
- Develop data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
- Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate campaign goals into scalable execution plans
- Optimize campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis
- Leverage AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
- Analyze campaign results and operational metrics to identify opportunities for continuous improvement across the CRM program
- Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation
- Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
- Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip’s lifecycle marketing capabilities over time
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