CRM Ops Technical Specialist
New
Remote-first opportunity for US-based employeesFull-TimeMiddle
Salary70,000 - 80,000 USD per year
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Job Details
- Experience
- 1–2+ years
- Required Skills
- Data AnalysisCRMA/B testing
Requirements
- 1–2+ years of experience in CRM, lifecycle marketing, or digital campaign operations
- Hands-on experience with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Marketo)
- Experience executing campaigns across email, push, or SMS
- Familiarity with customer segmentation and lifecycle marketing principles
- Strong analytical and problem-solving skills
- Experience using A/B testing, attribution, and engagement metrics
- Experience with AI tools or automation workflows
- High attention to detail
- Ability to collaborate across technical and non-technical stakeholder groups
- Bachelor's degree preferred
Responsibilities
- Build and execute CRM campaigns across email, push, SMS, and lifecycle channels
- Manage end-to-end campaign operations including audience segmentation, setup, QA, deployment, and reporting
- Develop data-driven audience targeting strategies
- Partner cross-functionally to translate goals into execution plans
- Optimize performance through A/B testing and personalization
- Leverage AI-driven tools to improve segmentation and workflow efficiency
- Analyze metrics to identify opportunities for improvement
- Manage customer data integrations and campaign dependencies
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