Marketing Operations Manager
New
Marketing Operations Manager based in CanadaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in marketing operations, demand generation, or performance marketing roles
- Required Skills
- SalesforceWordPressHubSpot
Requirements
- 5+ years of experience in marketing operations, demand generation, or performance marketing roles.
- Strong hands-on expertise with HubSpot (admin-level proficiency required), including workflows, automation, reporting, and lead management.
- Experience working with Salesforce, WordPress, Google Ads, LinkedIn Ads, and other digital marketing platforms.
- Proven track record of managing multi-channel campaigns and delivering measurable pipeline or revenue impact.
- Strong understanding of marketing analytics, attribution models, A/B testing, and data-driven optimization.
- Experience in B2B SaaS or enterprise technology environments, closely aligned with Sales teams.
- Strong communication skills with the ability to translate data into actionable insights and executive-level reporting.
- Highly detail-oriented with strong process documentation and campaign QA capabilities.
- Ability to work cross-functionally and manage multiple priorities in a fast-paced environment.
Responsibilities
- Own and optimize the full marketing technology stack, including HubSpot, Salesforce, WordPress, Google Ads, and LinkedIn.
- Design and execute integrated multi-channel demand generation campaigns across email, paid search, PPC, and paid social channels.
- Build and optimize HubSpot workflows, lead nurturing programs, segmentation strategies, landing pages, and automation processes.
- Manage paid acquisition strategy, including budget allocation, targeting, performance optimization, and pipeline contribution tracking.
- Partner with Sales and Revenue Operations to define lead qualification criteria, attribution models, and closed-loop reporting systems.
- Develop and maintain performance dashboards tracking campaign effectiveness, pipeline generation, and marketing ROI.
- Conduct campaign analysis, A/B testing, and performance optimization to continuously improve conversion rates and lead quality.
- Document marketing processes, build SOPs, and enable cross-functional teams through training and best practices.
- Support demand generation strategy development focused on top-of-funnel growth and qualified pipeline creation.
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