Marketing Campaign Operations & Analytics Manager
New
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisSalesforce
Requirements
- 5+ years of experience in marketing operations, campaign operations, or a related marketing analytics role.
- Deep hands-on expertise with Marketo.
- Proven experience running full-cycle campaign execution in B2B environments.
- Strong background in marketing attribution and analytics.
- Working knowledge of Salesforce integration with marketing automation platforms.
- Experience designing and managing nurture and lifecycle marketing programs.
- Familiarity with modern GTM and intent tools (e.g., 6sense, MadKudu, AdRoll).
- Strong analytical mindset.
- Builder mentality with experience automating processes.
- Excellent communication skills.
Responsibilities
- Own end-to-end marketing campaign and email operations, partnering closely with demand generation.
- Design, implement, and maintain nurture and lifecycle programs.
- Lead marketing attribution, channel mapping, and performance reporting.
- Build and maintain scalable reporting frameworks.
- Support field and event marketing execution by creating landing pages, forms, and email programs.
- Maintain and optimize the marketing technology stack, including Marketo and Salesforce.
- Develop internal tooling, documentation, and enablement resources.
- Collaborate with stakeholders to improve campaign performance and operational efficiency.
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