Marketing Analytics & Operations Manager
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 2–3+ years
- Required Skills
- SQLBusiness IntelligenceSalesforce
Requirements
- 2–3+ years of Salesforce experience in an admin capacity supporting marketing or GTM.
- Advanced SQL proficiency for extracting and transforming large datasets.
- Experience integrating and scaling data across CRM, marketing automation, and analytics tools.
- Proven ability to build marketing dashboards and attribution models.
- Experience with institutional crypto, fintech, or financial services.
- Strong critical thinking and creative problem-solving skills.
- Proven cross-functional leadership collaborating with sales and product teams.
- Strong storytelling skills to communicate data insights to executives.
Responsibilities
- Own and evolve marketing data infrastructure, including Salesforce and MarTech stack.
- Write and optimize SQL queries to analyze campaign performance and revenue attribution.
- Build and maintain scalable dashboards for performance marketing, BDR, and field/event marketing.
- Develop multi-touch attribution models and conversion tracking methodologies.
- Analyze RoAS, LTV/CAC, and funnel efficiency to inform budget allocation and strategy.
- Serve as Salesforce admin for marketing to ensure data integrity and clean structures.
- Partner with Data teams to ensure consistency and governance across systems.
- Produce executive-ready reports and communicate ROI to cross-functional leadership.
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