Demand Generation Manager / Director
New
Based in United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience in demand generation, field marketing, account-based marketing, executive community management, or related B2B enterprise marketing functions.
- Required Skills
- CRM
Requirements
- 7+ years of experience in demand generation, field marketing, account-based marketing, executive community management, or related B2B enterprise marketing functions.
- Minimum 3 years of experience within fintech, payments, banking, financial operations, enterprise finance software, or closely related industries.
- Proven track record of building and scaling enterprise demand generation programs targeting senior executive buyers and complex sales cycles.
- Direct experience developing and executing ABM strategies for named accounts and high-value enterprise prospects.
- Demonstrated success creating, launching, and managing executive communities, leadership forums, advisory groups, or similar relationship-driven programs.
- Strong experience managing enterprise conferences, executive events, sponsorships, hosted dinners, and event-driven pipeline generation initiatives.
- Background working with public relations agencies, media outreach programs, and industry publications.
- Strong understanding of marketing-sourced pipeline metrics, lead qualification processes, conversion performance, and revenue attribution models.
- Excellent communication, stakeholder management, and executive presentation skills.
- Ability to operate independently as a senior individual contributor while building the foundation for future team growth.
- Familiarity with modern marketing technologies, CRM platforms, automation tools, AI-enabled workflows, and account intelligence solutions.
- Knowledge of payments, banking operations, financial controls, or enterprise finance ecosystems is strongly preferred.
Responsibilities
- Own and drive U.S. marketing-sourced pipeline generation, establishing measurable strategies and programs that contribute directly to revenue growth.
- Develop and execute account-based marketing initiatives targeting enterprise decision-makers, including CFOs, COOs, Controllers, and Heads of Payments.
- Build and manage executive engagement programs, including leadership communities, advisory groups, executive dinners, roundtables, and relationship-building initiatives.
- Define and oversee the annual field marketing strategy, including conferences, sponsored events, webinars, speaking engagements, and hosted experiences.
- Manage public relations efforts and media engagement strategies to increase brand visibility and support demand generation objectives.
- Lead demand-focused LinkedIn and social engagement initiatives, ensuring content, executive amplification, and campaigns contribute to pipeline outcomes.
- Design and execute direct mail, gifting, and account engagement programs that support strategic account penetration and relationship development.
- Collaborate with sales, content, brand, operations, and leadership teams to align marketing initiatives with pipeline targets and business objectives.
- Monitor campaign performance, account engagement, conversion metrics, and marketing effectiveness, providing regular reporting and strategic recommendations to leadership.
- Serve as the primary point of accountability for U.S. demand generation performance, conducting regular pipeline reviews and business updates with executive stakeholders.
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