Associate Vice President, Paid Search
New
USFull-TimeVp
Salary140,000 - 160,000 USD per year
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Job Details
- Experience
- 12+ years
- Required Skills
- Lead GenerationData analyticsBudget management
Requirements
- 12+ years of paid search and performance marketing experience, ideally within higher education or lead generation-focused industries.
- Proven success managing and scaling large, multimillion-dollar budgets across Google Ads and Microsoft Ads.
- Strong background in delivering measurable business outcomes tied to acquisition, conversion, and efficiency metrics.
- Experience leading client relationships at an executive level with strong communication and presentation skills.
- Demonstrated ability to build, lead, and develop high-performing teams, including organizational design and talent development.
- Deep analytical capability with the ability to translate complex datasets into clear strategic direction.
- Expertise in campaign strategy, bidding methodologies, funnel optimization, and audience segmentation.
- Strong understanding of attribution models, reporting systems, and performance measurement frameworks.
- Ability to operate in fast-paced, matrixed environments with multiple stakeholders and priorities.
Responsibilities
- Define and evolve paid search strategy for higher education clients, aligning with enrollment cycles, program demand, and institutional objectives.
- Act as executive sponsor for key client relationships, guiding investment strategy, growth opportunities, and long-term planning.
- Oversee portfolio performance across multiple accounts, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets.
- Lead client-facing QBRs and executive-level presentations focused on performance insights and strategic recommendations.
- Build, mentor, and scale a high-performing search team, supporting career development and organizational growth.
- Establish testing frameworks, optimization standards, and reporting methodologies across accounts.
- Collaborate with analytics teams to refine attribution models and improve measurement across long consideration cycles.
- Drive continuous improvement in campaign structure, bidding strategies, budget allocation, and platform innovation.
- Ensure accuracy, consistency, and clarity in reporting, translating data into actionable insights and client value.
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