Media Buyer
New
P
PairedDigital Education
PhilippinesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2–3+ years
- Required Skills
- Data Analysis
Requirements
- 2–3+ years of hands-on media buying experience (TikTok required).
- Proven track record managing and scaling paid campaigns with clear performance metrics (ROAS, CPA, CAC).
- Strong understanding of TikTok ad ecosystem, including creative testing and platform-specific behavior.
- Experience with Meta Ads (Facebook/Instagram) or demonstrated ability to quickly ramp up.
- Experience working with info products, digital courses, or webinar funnels is highly preferred.
- Ability to make fast, data-driven decisions in a high-pressure, fast-moving environment.
- Strong analytical thinking with the ability to translate data into actionable insights.
- Comfortable working directly with founders and operating with a high level of ownership.
- Proficiency in English communication.
Responsibilities
- Manage and optimize TikTok ad campaigns daily, including budget allocation, bid adjustments, and performance tracking.
- Actively manage live campaign performance during high-spend webinar cycles (Sunday & Wednesday), making rapid, real-time optimizations.
- Scale winning creatives aggressively while cutting underperforming ads quickly to maximize ROAS.
- Navigate TikTok ad volatility (ad disapprovals, downtime, performance fluctuations) and adapt campaigns with minimal disruption.
- Identify patterns in top-performing ads and recommend new creative directions (hooks, messaging, targeting angles).
- Lead the launch and scaling of Meta ads as a secondary acquisition channel.
- Collaborate closely with the founder on audience targeting, messaging, and landing page optimization based on conversion data.
- Continuously test new audiences, creatives, and campaign structures to improve performance.
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