- Lead and guide creative strategists on concepts, angles, and hooks based on performance data.
- Translate media buying data into actionable creative briefs.
- Collaborate with media buyers on campaign structure, scaling, and budget allocation.
- Own funnel performance including landing pages, advertorials, and checkout flows.
- Build and maintain feedback loops between creative, media buying, and CRO teams.
- Analyze test results on copy, layout, and offers to improve conversion.
- Diagnose performance issues by connecting data across the full customer journey.