Email Marketing Specialist
New
P
PavagoMarketing
United States, U.S. Client Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Data AnalysisHTMLCSSHubSpot
Requirements
- 2+ years of professional email marketing experience
- Hands-on experience with at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign)
- Strong understanding of audience segmentation and email automation workflows
- Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, reporting)
- Basic HTML/CSS knowledge for email template customization
- Experience tracking and analyzing email campaign performance metrics
- Strong balance between creative marketing and analytical thinking
- Excellent copywriting and communication skills
Responsibilities
- Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign
- Write compelling subject lines, email copy, and calls-to-action tailored to audience segments
- Design and optimize responsive email templates aligned with brand guidelines
- Segment audiences by lifecycle stage, engagement level, persona, geography, and behavioral data
- Build and maintain drip campaigns, nurture sequences, and behavioral automations
- Monitor sender reputation, inbox placement, and overall deliverability performance
- Conduct A/B testing on subject lines, CTAs, send times, layouts, and messaging
- Build dashboards and reports to present findings and optimization strategies
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