Email & Marketing Data Specialist
New
K
KapitusFinancial Services
Remote - USFull-TimeMiddle
Salary62,800 - 100,800 USD per year
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Job Details
- Experience
- 5–8 years
- Required Skills
- SalesforceGoogle AnalyticsHubSpot
Requirements
- 5–8 years of hands-on experience in marketing data management, email automation, and CRM integration.
- Proficiency in HubSpot and Salesforce with a deep working knowledge of both platforms.
- Experience with Google Analytics.
- Strong understanding of CRM data architecture such as objects, fields, relationships, and sync logic.
- Proven experience building complex automation workflows and drip campaigns.
- Deep knowledge of API integrations, data mapping, and troubleshooting sync issues between systems.
- Experience with behavioral segmentation and lifecycle-stage management.
- Strong data hygiene instincts such as deduplication, enrichment, and compliance at scale.
- Analytical mindset with the ability to dig into logs, audit trails, and data discrepancies.
- Excellent attention to detail and a process-driven approach.
- Strong communication skills and ability to translate technical data concepts for stakeholders.
Responsibilities
- Own the bidirectional data sync between Salesforce and HubSpot, ensuring leads, stages, and contact activity are accurately reflected across both systems at all times.
- Create and implement complex automated workflows and drip campaigns within HubSpot.
- Design, maintain, and optimize multi-step automation workflows driven by Salesforce object updates.
- Develop and enforce data validation rules, field-mapping schemas, and sync logic.
- Monitor, analyze, and troubleshoot API sync errors, integration logs, and workflow audit histories.
- Create precision-targeted segments using a combination of Salesforce report criteria and HubSpot behavioral data.
- Own enrichment, deduplication, archival, and sunset automation processes.
- Design conditional branching and content pathways.
- Implement workflow version control to ensure updates do not disrupt active processes.
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