Digital Marketing Specialist
New
Based in the United StatesFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsSEODigital Marketing
Requirements
- 3+ years of experience in B2B digital marketing with direct responsibility for campaign performance and lead generation.
- Strong experience running and optimizing LinkedIn Ads and Google Ads campaigns.
- Experience with marketing automation platforms (Pardot, HubSpot, Marketo, or similar).
- Working knowledge of SEO including keyword research, on-page optimization, and performance tracking.
- Proficiency with Google Analytics (GA4) and comfort interpreting marketing data.
- Strong writing skills for ad copy, emails, landing pages, and social content.
- Ability to manage multiple campaigns simultaneously in a fast-paced, lean environment.
- Strong cross-functional collaboration skills and ability to operate with high ownership.
Responsibilities
- Own and execute multi-channel digital marketing strategies focused on demand generation, pipeline contribution, and brand growth.
- Plan, launch, and optimize paid campaigns (primarily LinkedIn Ads and Google Ads).
- Manage SEO and content marketing initiatives including blog strategy, keyword optimization, and technical SEO.
- Own marketing automation and email programs using tools such as Salesforce Account Engagement (Pardot).
- Drive social media strategy with a focus on LinkedIn.
- Support webinars and digital events including promotion and lead follow-up.
- Maintain and optimize website content in collaboration with web developers.
- Build reporting dashboards and analyze performance across channels (MQLs, SQLs, CPL, pipeline influence, ROI).
- Manage contractors and vendors for design, content, and paid media execution.
View Full Description & ApplyYou'll be redirected to the employer's site
