Manager, Email Marketing Operations and Development
New
The candidate must live in the United States or CanadaFull-TimeManager
Salary110,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- HTMLCSSGoogle Analytics
Requirements
- Bachelor’s degree in business, Marketing, Analytics, or related field.
- 7+ years of professional hands-on email marketing experience.
- Salesforce Certified Marketing Cloud Email Specialist certification.
- Salesforce Certified Marketing Cloud Engagement Developer certification.
- Expert-level skills in SFMC tools and AMPscript.
- Proven proficiency in HTML/CSS for email development.
- Ability to troubleshoot Outlook rendering and optimize for dark mode.
- Experience managing email calendars and cross-functional project coordination.
Responsibilities
- Independently code, build, and deploy responsive, production-ready HTML email campaigns within Salesforce Marketing Cloud.
- Structure HTML for complex AMPscript implementations, dynamic content, and conditional logic.
- Manage the end-to-end email marketing program including strategy, lifecycle design, and execution.
- Build and optimize campaigns using Email Studio, Journey Builder, and Automation Studio.
- Establish operational processes for email QA, review, and deployment.
- Perform A/B and multivariate tests to optimize engagement.
- Monitor performance metrics and provide actionable recommendations.
- Build dashboards using Salesforce Marketing Cloud Intelligence Reports and track behavior via GA4.
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