Senior Performance Marketing Manager - Paid Social
New
MexicoFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisSaaSA/B testing
Requirements
- 5+ years of experience in Paid Social or Performance Marketing with strong hands-on expertise in Meta, LinkedIn, YouTube, and CTV.
- Proven experience managing paid media campaigns in Mexico and/or Canada with understanding of local audience behavior and platform dynamics.
- Strong ability to build and optimize campaigns directly in platform tools such as Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
- Solid understanding of B2B marketing, SaaS funnels, and performance attribution models.
- Experience with tracking implementation, tagging (e.g., Google Tag Manager), and data-driven optimization approaches.
- Strong analytical mindset with the ability to translate data into actionable insights and growth strategies.
- Excellent communication and stakeholder management skills in cross-functional environments.
- Bachelor’s degree in Marketing, Business, or related field preferred.
Responsibilities
- Lead the end-to-end strategy and execution of paid social campaigns across Mexico and Canada, ensuring full-funnel performance from awareness to conversion.
- Manage campaigns across Meta, LinkedIn, YouTube, CTV, Reddit, and other emerging platforms, continuously identifying new growth opportunities.
- Develop and execute experimentation frameworks, including A/B testing for creatives, audiences, bidding strategies, and messaging.
- Localize and adapt global strategies to regional market dynamics, ensuring cultural relevance and audience alignment in both Mexico and Canada.
- Analyze performance data to optimize campaigns, improve ROI, and inform creative, targeting, and budget decisions.
- Partner cross-functionally with Sales, Marketing Operations, Brand, and Field Marketing to build integrated acquisition strategies.
- Own budget allocation, pacing, and reporting, ensuring efficient spend and proactive identification of risks and opportunities.
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