Brand Manager, Formula Lead
New
Fully remote work model within the United States.Full-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData AnalysisMarket Research
Requirements
- 7+ years of experience in Brand Management, Product Marketing, Innovation, Consumer Packaged Goods (CPG), or related fields.
- Classical brand management training is strongly preferred, complemented by experience within emerging or high-growth brands.
- Strong analytical and problem-solving skills with the ability to interpret complex business data and translate insights into action.
- Experience leading and influencing cross-functional teams across product development, operations, marketing, sales, finance, and supply chain functions.
- Solid understanding of CPG product development, commercialization processes, retail environments, and portfolio management principles.
- Demonstrated success supporting or leading product launches from concept development through commercialization and market execution.
- Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Strong written, verbal, and presentation skills.
- Proven ability to build alignment, influence decision-making, and drive collaboration across teams.
- Strategic mindset combined with strong business acumen and a consumer-first approach.
- Comfortable working in fast-paced, evolving environments with a high degree of ownership, adaptability, and accountability.
Responsibilities
- Support the management and growth of a product portfolio, driving performance, profitability, and long-term brand health through strategic recommendations and business analysis.
- Monitor market dynamics, consumer behavior, competitive activity, and category trends to identify growth opportunities, risks, and innovation priorities.
- Partner with finance, sales, insights, and marketing teams to evaluate business performance and support strategic decision-making.
- Contribute to the development of annual business plans, portfolio strategies, and growth initiatives that strengthen market position and commercial outcomes.
- Lead and support product innovation projects, including new product development, renovations, and line extensions from concept through commercialization.
- Translate consumer insights, market research, and business opportunities into product concepts, business cases, and actionable recommendations.
- Manage cross-functional commercialization efforts, ensuring alignment across marketing, operations, customer experience, sales, and supply chain teams.
- Oversee launch readiness, project timelines, key milestones, risk management, and go-to-market planning across direct-to-consumer, retail, and emerging channels.
- Analyze post-launch performance metrics and develop recommendations to improve consumer experience, product performance, and portfolio effectiveness.
- Support lifecycle management initiatives, including assortment optimization, pricing evaluations, product updates, and portfolio transitions.
View Full Description & ApplyYou'll be redirected to the employer's site
