Brand Manager, Formula Lead
US-based remote work modelFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData Analysis
Requirements
- 7+ years of experience in Brand Management, Innovation, Product Marketing, or related CPG roles.
- Classical brand management training strongly preferred.
- Strong analytical and problem-solving skills with the ability to translate data into action.
- Experience leading complex cross-functional initiatives.
- Understanding of CPG commercialization, innovation, and retail environments.
- Excellent project management and organizational skills.
- Strong written, verbal, and presentation communication skills.
- Ability to influence stakeholders and build alignment across teams.
- Strategic thinker with strong business acumen.
Responsibilities
- Support management of the infant formula portfolio, helping drive growth, profitability, and long-term brand health.
- Monitor category, competitive, consumer, and business performance trends to identify opportunities and risks.
- Support development of new products, renovations, and line extensions from concept through commercialization.
- Translate consumer insights and market opportunities into product concepts and business recommendations.
- Lead cross-functional execution of product launches, renovations, and commercialization initiatives.
- Monitor post-launch product performance and identify opportunities for optimization.
- Analyze key business metrics including velocity, repeat rates, subscription performance, distribution, ratings and reviews, and consumer feedback.
- Maintain a strong understanding of consumer needs, category trends, and competitive dynamics.
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