Senior Performance Marketing Manager
New
This role is open to candidates based in Canada.Full-TimeSenior
Salary118,575 - 153,450 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceData analyticsSaaS
Requirements
- 5+ years of hands-on experience in Paid Social (Meta, LinkedIn, YouTube, CTV).
- Experience managing paid social budgets across Mexico and/or Canada.
- Proficiency in platform-native tools (Meta Ads Manager, LinkedIn Campaign Manager, Google Ads).
- Experience with high-growth SaaS products and B2B sales funnels.
- Familiarity with MarTech stack including Salesforce and Marketo.
- Skilled in ad trafficking, Google Tag Manager, and server-side tracking.
- Bachelor's degree.
Responsibilities
- Develop and execute a data-driven customer acquisition strategy across paid social channels.
- Adapt and localize global paid social strategies for Mexico and Canada.
- Own end-to-end campaign strategy from targeting and creative to trafficking and optimization.
- Use A/B testing to improve ad creative, audience targeting, and bidding strategies.
- Analyze and present campaign performance, implementing recommendations to identify growth opportunities.
- Partner with cross-functional teams including Sales, Demand Gen, and Brand Marketing.
- Maintain accurate budget tracking and ensure proper CRM integration and attribution.
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