VP of Marketing
S
SplitMetricsMobile Marketing Software
Remote - Europe Time Zones; Secondary Locations: Southern Europe, Spain, Serbia, Europe Time ZonesFull-TimeVp
Salary not disclosed
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Job Details
- Languages
- English (C1+)
- Experience
- 10+ years of B2B SaaS marketing experience, including 5+ years of experience leading marketing teams
- Required Skills
- SEOData analytics
Requirements
- 10+ years of B2B SaaS marketing experience
- 5+ years of experience leading marketing teams in high-growth technology companies
- Strong experience across demand generation, brand, content, and GTM strategy
- Demonstrated experience leveraging AI to improve marketing effectiveness
- Track record of building marketing programs that drive pipeline and revenue growth
- Strong analytical mindset, comfortable with metrics, attribution and use of data
- Excellent leadership, communication, and stakeholder management skills
- Fluent written and spoken English (C1+)
Responsibilities
- Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives.
- Lead the evolution of the SplitMetrics brand across the US and Europe, including positioning, messaging, market narrative, and brand awareness.
- Own demand generation and pipeline growth across Mid-Market and Enterprise segments.
- Drive go-to-market strategy and execution for existing products, new product launches, and portfolio-wide initiatives.
- Build and scale product marketing capabilities, ensuring clear communication of product value, differentiation, and customer outcomes.
- Own the website experience, conversion funnels, SEO/AEO strategy, and conversion rate optimization initiatives.
- Lead content strategy, creation, and distribution across the customer journey to support awareness, demand generation, and product adoption.
- Drive PR, thought leadership, industry visibility, events, and strategic partnerships.
- Partner closely with Product, Sales, and Customer Success to align growth initiatives and maximize business impact.
- Lead, develop, and scale a high-performing marketing organization.
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