Head of B2B Marketing
New
J
JetBrainsSoftware, SaaS
Amsterdam, Netherlands; Belgrade, Serbia; Berlin, Germany; Limassol, Cyprus; London, United Kingdom; Madrid, Spain; Munich, Germany; Paphos, Cyprus; Prague, Czech Republic; Warsaw, Poland; Yerevan, ArmeniaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Project ManagementLead GenerationData analytics
Requirements
- Excellent knowledge of the B2B / Enterprise customer segment.
- Successful experience marketing software or SaaS products or services to B2B / Enterprise customers.
- Understanding of the software purchase process in companies.
- Strong analytical skills.
- Attention to accuracy and detail.
- Excellent organizational skills and the ability to prioritize tasks.
- Excellent spoken and written English.
- Bachelor’s degree or 5+ years of proven experience in B2B Marketing, Business Development, or a related discipline.
Responsibilities
- Develop and execute a marketing strategy focusing on the B2B / Enterprise customer segment.
- Plan and execute campaigns targeted at the focus segment – including digital marketing campaigns, offline and online events, PR campaigns, and more.
- Plan and execute account-based marketing strategies designed to cater to specific enterprise accounts.
- Participate in sales enablement activities.
- Oversee a high-level marketing narrative targeted at different target personas within the B2B / Enterprise audience.
- Design, implement, and improve the leads generation pipeline.
- Become an advocate of the B2B / Enterprise segment of JetBrains customers.
- Collaborate on market research to ensure JetBrains is on the right track to serve the focus segment best.
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