Growth Marketer
New
Applications welcome from all countries, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)ContractMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2-3+ years
- Required Skills
- ShopifyMicrosoft ExcelData analyticsGoogle Sheets
Requirements
- 2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands
- Strong track record of managing and scaling paid social campaigns profitably on Meta Ads
- Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)
- Hands-on experience reviewing ad accounts and understanding campaign performance
- Ability to provide clear feedback to creative teams based on data and performance insights
- Proven ability to run structured experiments and iterate based on results
- Expert-level proficiency with Meta Ads
- Strong analytical skills with advanced Excel/Google Sheets and data visualisation
- Experience with conversion tracking and attribution
- Familiarity with Shopify and e-commerce analytics
Responsibilities
- Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets
- Develop systematic testing frameworks for audiences, creative angles, and landing pages
- Scale winning campaigns while maintaining profitability and healthy unit economics
- Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin
- Build and maintain dashboards to track funnel performance and identify bottlenecks
- Conduct cohort analysis and customer lifetime value modelling
- Run structured A/B tests on landing pages, product pages, and checkout flow
- Analyse user behaviour using Google Analytics, heatmaps, or tools like Triple Whale
- Develop quarterly growth roadmaps aligned with revenue and profitability targets
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