Ecosystem Programmes Lead
New
P
PaddleSaaS Payments
Location: UK; Secondary Locations: TorontoFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SaaS
Requirements
- 5+ years in ecosystem marketing, alliances marketing, or B2B marketing within SaaS or technology.
- Proven experience as a founder or entrepreneur with deep experience in building a community.
- Deep connections in the app and SaaS community.
- Experience building or operating within communities that influence digital product companies.
- Experience building and scaling partner marketing programs that drive measurable pipeline.
- Strong understanding of how agencies, consultants, and technical partners influence buying decisions.
- Experience collaborating closely with partnerships or alliances teams.
- Experience activating ecosystem communities or influencer style networks within B2B markets.
Responsibilities
- Define and execute Paddle’s partner marketing strategy across the app, SaaS and AI sector.
- Build scalable programs that enable partners to drive awareness and preference.
- Activate partners across key segments including agencies, consultants, operators, and influencers.
- Create partner-focused content including guides, webinars, podcasts, and reports.
- Develop scalable enablement resources such as toolkits, messaging guides, and templates.
- Track and optimize partner-driven awareness, referral volume, and pipeline generation.
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