- Own and refine the overarching platform story, emphasizing context-first document management, AI, and cloud capabilities.
- Define differentiated messaging and value propositions for platform capabilities across personas and industries.
- Lead platform feature releases and orchestrate cross-functional launch strategies for AI and cloud enhancements.
- Partner with Product Management to influence roadmap decisions based on market opportunities and customer needs.
- Drive content strategy for platform launches including pitch decks, whitepapers, demos, and sales tools.
- Own competitive and market intelligence for platform-level capabilities to guide strategy.
- Partner with Sales Enablement to provide messaging guides, battlecards, and training for customer-facing teams.
- Represent M-Files as a platform subject-matter expert in webinars, events, and analyst briefings.