Senior Marketing Analyst
New
T
Twin HealthDigital Health
Remote, USAFull-TimeSenior
Salary125,000 - 140,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLSnowflakeData modelingA/B testingdbt
Requirements
- 5+ years in marketing analytics, data analytics, or related field.
- Strong SQL skills for complex queries against large datasets.
- Hands-on experience with Snowflake and dbt.
- Proven experience measuring email, direct mail, and digital performance.
- Knowledge of attribution, marketing mix modeling, and paid channel analysis.
- Understanding of A/B testing design and statistical significance.
- Understanding of analytics tagging, tracking, and API integration.
- Familiarity with HTML, CSS, and JavaScript.
- Experience using AI tools such as Claude for analysis and workflow automation.
- Excellent communication and leadership presentation skills.
Responsibilities
- Measure and report on performance across email, direct mail, and digital.
- Own digital analytics end to end, including event tracking and tagging strategy.
- Build and maintain attribution and marketing mix models.
- Analyze paid channel performance and translate findings into optimization recommendations.
- Design, run, and analyze A/B and multivariate tests.
- Build and maintain data models in Snowflake using dbt and SQL.
- Translate analysis into narratives and deliver insights to senior leadership.
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